I can’t stress enough how important it is for every business to have an email program. To share a personal experience… one of my clients felt that their business had no chance of recovering, but through their email list, I was able to help them revive their source of income. In fact, for some time, most of their sales only came from the customers who received their email. This is how power email marketing is, they are your most qualified leads so it’s important to get the most out of them you must be implementing best practises into your email marketing.
I understand though, that email marketing can be hard for those who are still getting the hang of it. Email providers, buttons, email images, coding, etc – these can all be overwhelming. We at Milk it know how it feels, so we made this list to help you: Top FREE utilities to improve your email marketing. You may thank us later!
Perfect for those who are trying to revive a dead list, SenderScore.Org can help you to determine the delivery success rate of your email. Especially if you have done a lot of bad practices in the past like spamming, bad code, heavy images… This utility will help you determine if you are still welcome in your customer’s inbox or if you are already marked as a bad sender. This site as a rating system: 100-80 (good reputation), anything below that, you may have to use a new email provider or change your IP address.
Just incase you don’t know, having a call to action in your email (in anything) is very important! But you might wonder, how can I create those stunning, color-popping buttons?! Easy, you can use campaign monitor’s Buttons.CM. This site lets you change the text and color of the button to match your brand colors, then gives you a code which you can copy and paste in your email copy. How easy is that?
Campaign Weight offers a service every email marketing program should make use of – it analyses the email file size, and checks which image / code / video are too large and may cause delivery problems. This mixed together with Sender Score can help you a lot, if you have bad deliverability on your emails and you’re not making an effort to check and rectify the issue you’re just leaving money on the table because your email simply aren’t reaching the inbox.
Depending on how you create your campaign, this utility may be helpful to you. ChimpFeedr allows it’s users to create or combine RSS feeds that came from different sources.
If you want to track the traffic you get from your emails, the best way is to use Google analytics outside of your standard reporting metrics from opens and clicks. But one might wonder, how do we incorporate analytics to our emails? The easiest way is to use Google URL Builder. By filling up a form, Google URL Builder automatically adds a Google analytics tracking codes to your links. This way you know exactly which links drove the highest amount of traffic as opposed to just knowing “email” send you traffic.
This utility solves the most common problem of people who are new to email marketing. It simplifies all the codes (CSS Styles) in your email and makes sure they are all inline in just one click.
Email Marketing can be really hard for newbies, but with these utilities, some of the most basic problems can be solved. It may need familiarisation, but the conversion email marketing brings will make all your efforts worth it.
Which of these utilities appeal to you most? Are there any other tools you think we should be writing about? Let us know in the comments below!