General
Why I Started MI Academy
A Quick Note on where it all began from Alita Harvey-Rodriguez, Founder and Managing Director of MI Academy.
December 6, 2019
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marketing training
FEATURED POSTS
The 5 Stages of Marketing Operations Maturity: Navigating Efficiency, Strategy, and Innovation
In the fast-paced world of marketing, achieving excellence in performance requires a structured approach to operations. We call this Marketing
- June 26, 2023
- 5:02 am
What Is Marketing Operations & How Does It Create High Performing Teams?
In recent years organisations have been investing in DevOp’s maturity to increase the velocity of product or service delivery. Yet
- June 26, 2023
- 4:51 am
Madness to Marvel – Unlocking Retail and eCommerce Success: The Power of a Strategic Marketing Operations Model
Picture this: You’re a marketing superhero battling overwhelming ideas, time constraints, siloed business units, and a team stuck in reactive
- June 26, 2023
- 4:42 am
Incremental Performance – Doing Big Things With Small Budgets
This article originally appeared on Inside Small Business on November 2, 2022. Imagine you’re setting your marketing strategy for the
- November 7, 2022
- 12:15 am
The Incrementally focused CMO – Tactics, Team, Tech. 3 signs you need a fractional CMO for your eComm scale-up & how to get started.
The future of in-house marketing teams. The purpose of the CMO is changing. It’s no longer about advertising and brand
- October 21, 2022
- 12:55 am
The State of the Great Reshuffle: Five Ways It’s Impacting Small Businesses Today
This article originally appeared on Inside Small Business on October 5, 2022. You can read it here. 2021 saw the
- October 10, 2022
- 1:22 am
Website Optimisation
Google Listings:
How to Get Your Business Found on Google
Hands up if you remember the time when Mum and Dad would whip out the Yellow Pages and flip through
February 1, 2019
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Website Optimisation
How to Minimise Website Clutter & Improve SEO
Search engines…they’re a tough crowd hey? And when your page is playing a game of Battle Royale for that number
September 27, 2018
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Innovation
Design Thinking: MI Academy’s Playbook for Marketing Innovation
Design thinking is a simple methodology to help drive innovation in your business and force (in a nice way) your team think more creatively and remain solution-focused, not reactive.
August 16, 2018
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Team Learning and Development
5 Free Productivity Tools for Time-Short Teams
My guess is that you have a super hardworking team right? BUT…are they working on innovating and growing or are
July 3, 2018
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Innovation
3 Retail Innovation Myths and How to Overcome Them
We presented a session at Retail Global titled ‘Retail has an Innovation Problem’ and it has really got me thinking. Why
June 7, 2018
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Who is MI Academy?
We are for retailers investing in their teams. We expand capabilities and increase output! MI Academy is an award-winning team training and consultancy provider. We give retailers the confidence and capabilities needed to drive enhanced marketing performance, customer experience (CX), design thinking and organisational change.
