General
A Practical Guide To A/B Testing Your Marketing
Let me explain A/B testing in the only way I know how…with ice cream Have you ever sampled multiple ice
March 13, 2024
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marketing strategy
FEATURED POSTS
How Aussie Retail Leaders Are Building Better Cultures Through Volunteerism
Working from home, competitive remuneration, equity in the workplace and genuine recognition are just some of the trends employees are
- June 17, 2024
- 3:14 am
How E-commerce Marketing Training is Empowering Businesses
Alita recently sat down with Jules Brook from She’s the Boss Live and discussed how MI Academy equips businesses with
- June 10, 2024
- 9:00 am
How Collaboration Can Amplify Impact and Streamline Your Retail Journey
Alita Harvey-Rodriguez recently sat down with Inside Retail Australia and Jack Howes, Head of Funding and Partnerships at HoMie Clothing
- June 3, 2024
- 9:00 am
Building Intrapreneurship: Your Leadership Superpower in 2024
As we dive headfirst into 2024: Building intrapreneurship is about to become your leadership superpower. Yep, you heard us right.
- May 27, 2024
- 9:00 am
Unlock the Secret eCommerce Weapon: How A.I Can Skyrocket Your Email Marketing Revenue
Picture this: you’re running an eCommerce business, hustling day in and day out to attract and retain customers. But let’s
- May 23, 2024
- 12:12 am
Navigating the What, When, Where and How of Personalisation
It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic
- May 20, 2024
- 9:00 am
Content Marketing
How to Get Started With Content Marketing
You’ve done your research, you understand what content marketing is and why it’s important for your retail business. You’re ready to get started, but how?
March 19, 2018
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Facebook Marketing
Reach More People For Less With Facebook Relevance Score
Facebook did something highly useful! They now let us see a relevance score for all our campaigns. Brilliant. But what
February 25, 2015
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Facebook Marketing
Facebook Says No to Overly Promotional Posts
Have you been posting about your new products on Facebook lately? Have you been urging your fans to purchase the
December 7, 2014
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Facebook Marketing
Facebook Stores: Why And How You Can Get Them
Is Facebook-Commerce effective? Can Facebook stores drive more sales to small businesses? What software is proven effective in creating efficient Facebook
November 6, 2014
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Facebook Marketing
Facebook Now Factors Trending Topics In News Feed Algorithm
Facebook has changed it’s algorithm… AGAIN. Last week, Facebook announced in a blog post that they are implementing some changes
September 23, 2014
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Who is MI Academy?
We are for retailers investing in their teams. We expand capabilities and increase output! MI Academy is an award-winning team training and consultancy provider. We give retailers the confidence and capabilities needed to drive enhanced marketing performance, customer experience (CX), design thinking and organisational change.
