Analytics
Why Marketing Analytics Matter Now More Than Ever
“I’ll care about my marketing analytics when I’ve got the time and budget.” Ahhh….bad idea buddy! Unsurprising (to us anyway), in
March 28, 2024
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analytics
FEATURED POSTS
How Aussie Retail Leaders Are Building Better Cultures Through Volunteerism
Working from home, competitive remuneration, equity in the workplace and genuine recognition are just some of the trends employees are
- June 17, 2024
- 3:14 am
How E-commerce Marketing Training is Empowering Businesses
Alita recently sat down with Jules Brook from She’s the Boss Live and discussed how MI Academy equips businesses with
- June 10, 2024
- 9:00 am
How Collaboration Can Amplify Impact and Streamline Your Retail Journey
Alita Harvey-Rodriguez recently sat down with Inside Retail Australia and Jack Howes, Head of Funding and Partnerships at HoMie Clothing
- June 3, 2024
- 9:00 am
Building Intrapreneurship: Your Leadership Superpower in 2024
As we dive headfirst into 2024: Building intrapreneurship is about to become your leadership superpower. Yep, you heard us right.
- May 27, 2024
- 9:00 am
Unlock the Secret eCommerce Weapon: How A.I Can Skyrocket Your Email Marketing Revenue
Picture this: you’re running an eCommerce business, hustling day in and day out to attract and retain customers. But let’s
- May 23, 2024
- 12:12 am
Navigating the What, When, Where and How of Personalisation
It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic
- May 20, 2024
- 9:00 am
Paid Advertising
5 Action Plans Marketers Can Do To Make Ad-Blocking A Non-issue
The internet is buzzing with ways to scare marketers about changes to ad blocking, new software and new rules, but
March 25, 2024
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General
7 Skills You Seriously NEED In Your Conversion Rate Optimisation (CRO) Dream Team
Have you bent over backwards to enhance your sales and marketing strategy only to be left empty-handed? You need conversion
March 25, 2024
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General
The Future of Marketing—Jenn Donovan Podcast Interview
Recently our Managing Director, Alita Harvey-Rodriguez, sat down with the phenomenal Jenn Donovan from the Small Business Made Simple Podcast
March 25, 2024
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Customer Experience
Have You Tried These 6 Genuinely Genius Customer Retention Strategies?
Marketers are obsessed with new: new strategies, new branding, new customers. New, new, NEW! But, like the plot of literally
March 25, 2024
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General
A Practical Guide To A/B Testing Your Marketing
Let me explain A/B testing in the only way I know how…with ice cream Have you ever sampled multiple ice
March 13, 2024
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Who is MI Academy?
We are for retailers investing in their teams. We expand capabilities and increase output! MI Academy is an award-winning team training and consultancy provider. We give retailers the confidence and capabilities needed to drive enhanced marketing performance, customer experience (CX), design thinking and organisational change.
