Happy New Year! Did you spend your time effectively over the Christmas break? Did you come up with effective new ways to generate leads into your business for 2015? For our first blog of the year, we are starting off strong. We are going to discuss the top 5 ways for you to increase and develop lead generation in your business, as your leads are only as strong as the origin. By learning the how and why of effective lead generation, you will quickly pick up what works and what doesn’t and the reasoning behind it. It will allow you to develop a trusted and well planned landing page to ensure customer retention. So here we go. Top 5 new lead generation strategies for 2015…
1. Enquiry forms on every page
Are you like most businesses, big and small with only 1 or 2 points of lead capture on your site? We ran a test with a new client recently whom only had 3 points of lead capture on their site. If you’re like this client, this should be the first thing you change on your site in 2015. We advised the client as part of their lead gen strategy to introduce lead capture on every page. Naturally the results where outstanding! 130% increase in leads captured in under 10 days…
2. Automated lead generation strategies
One of the most important generation strategies that you must have in place for your business. Why? It’s simple! They are scaleable, meaning that if you are trying to expand your presence, you can do so easily online with out any huge overhead costs. For example; staffing, new facilities, a larger adverting share. They also free up your time. This is so important in order to maintain a healthy work/life balance and eliminate false opportunities. Thus resulting in a higher profit on each sale.
3. Spend a dollar a day on Facebook
The reasonings behind this are endless, just like your opportunities. Advertising on Facebook expands your reach on a global scale. Facebook ad’s are the lowest cost per 1,000 impressions (CPM) ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV advertisements. Think of it like this, if your competitor is spending just $1 a day on FB and you aren’t they’re getting exposed to roughly 4,000 people per day you aren’t! If you can’t spend $30 a month on advertising, then you probably shouldn’t be in business. For more helpful information on this, check out http://moz.com/blog/1-dollar-per-day-on-facebook-ads.
4. Re-marketing
First of all… Do you know what your sites conversion rate is? If not… The average is around 2.34% according to an awesome report on WordStream. So what about that 97.66% that just leave without a transaction/enquiry? They came to you for a reason and remarketing reminds website visitors of that reason. Remarketing helps businesses like yours advertise to people who have shown interest in your brand or website, ensuring you are number one on their list until they are ready to purchase/enquire. The rule of thumb is it takes a decision maker 6 days to purcahe after reciveing the right amount of content. Remarketing makes this easy and results in highly qualified leads/traffic.
5. Affiliate partners
Forrester predicts that, Affiliate Marketing spending would grow to $4 billion in 2014. So what is Affiliate Marketing? Affiliate Marketing is effectively paying commissions to have affiliate partners independently advertise your brand. This is often a highly overlooked lead generation strategy in a plethora of lead opportunities, however it can be one of the most effective. There are many ways to start your affiliate lead gen strategy and rewarding customers for referrals is a great place to start… This exact strategy was applied by DropBox. They provided users with more space when their friends signed up. This accelerated the user content rapidly, as well as securing happy clients!
In order to maintain and grow your business, you need to have continuous genuine leads being generated. Following the above guide, will ensure your leads are of substantial quality.
Let us know your favourite. Which one will you be applying first? Any questions? Feel free to leave us a message in the comments section below. Stay tuned for more tips to ensure the growth of your business.