Infographic: Optimal Length For Everything Online

How long is an ideal social media post? or email subject line? or blog heading???

If you’ve been following my blog for some time now, I’m sure you’ve already lost count of the times I mentioned the importance of quality content. I stress it again and again because I know from experience that relevant content is KING.

In fact, during my session at the Annual eCommerce Conference in Melbourne, I discussed that content marketing is simply “marketing”. It’s the medium we use in attracting leads, nurturing them into customers, who buy from us again and again.

But, there is a science to producing quality content that is the perfect length to keep your audience engaged.

Thankfully, our friends from Buffer created this brilliant infographic outlining the optimal length for everything online! Check the infographic below and make sure you bookmark this post for future references.

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