When you do copywriting, you have but one goal: to write to sell. Whether it be a product, service, or promotion of a company; you must be able to convince your readers to take a part in whatever you are writing for.
Copywriting is most useful in all scenarios. Whether you are trying to sell a basic need such as toiletries, cellular phones, food; or when trying to convince others on much sophisticated areas such as services, consulting, huge deals, etc; the same rules apply: You need to educate your market whilst solving their problem with your product or service.
If you’re interested in catching the bigger fish, follow the guidelines we have below so you’ll know you’re on the right track in Copywriting.
1. Know who your audience is
- Who are you writing it for?
- What are your audience’s problem?
- How you can solve the problem?
You must make an effort to study what their problems are, and see how you can make their lives easier by offering your product or your services. For example: a new business owner who knows nothing to market her place. A marketing consultant would be her new best friend!
2. Help them understand why they should buy from you
When you have already established what their problems are, you must graciously explain to them how you can help them. You copy must also answer the questions:
- Why is the product important to them?
- Why is it a good value? Is the worth it?
- Do they buy now or later? You must set the urgency!
- Why should they buy it from you? Build your credibility and let them know why they should believe in you.
- Why should they trust you? Share your past works or guarantee them outstanding results!
3. Speak to their senses
Capture their hearts by giving them what they want – an affirmation, a demonstration! Don’t just write, “our free trial will include all answer for your questions”. Instead, convince them to make the move by using the sensory language.
- See: “Book in your free trial and come and see for yourself.”
- Touch: “Our free trial would give you the information you’ll need to feel confident in running your business.”
- Hear: “Give us a few minutes of your time and listen to our seminar. We’ll make sure it’s worth your while.”
- Taste: “Visit us and soon savour the success that’s within your reach.”
- Smell: “Sit with me for an hour and I promise you’ll soon know the scent of success.”
4. Show them how to take action:
Your job at writing the perfect piece to sell do not stop at convincing them to look you up or to contact you. Your words must now be assertive in providing them the next steps so they could take action and see results. You must show them how to take action so can help them deliver the results you have promised.