Deciding how your official logo would look like requires much time and study. Your logo is the reflection of your brand. It is what people sees and remembers.
I’m not trying to make it harder for you, but do you know that even the colors you will use tell something about how your company should be perceived? Yep, that’s right; even the colors matter a lot.
Don’t worry though, I can help you decide if you want to be energetic, mysterious, serene, secure, etc. Below are the common colors used in a logo and what they mean in the marketing industry:
If you’re having trouble understanding exactly what colour your logo should be to best represent your brand register here and we’ll take you through our Brand Personality profiling test.
1. Yellow = Positivity, Clarity, Motivation, and Warmth & Creativity
This is why popular brands such as Nikon, National Geographic, IKEA, McDonald’s, etc. These brands want to show that if you buy their products or dine with them, you are to unleash your positive and creative site!
2. Red = Bold, Aggressive, Exciting, Energetic & Provocative
It is scientifically proven to increase heart rate when seen. This is why famous brands that promote youthful energy, excitement use the red color. Some of the examples are Coca-Cola, Youtube, NetFlix, Nintendo, CNN, etc.
3. Orange = Friendliness, Cheerfulness & Fun
4. Violet / Purple / Pink = Regal, Royalty, Imagination
Violet has been known to be called the queen’s color because of her regal authority. It is also commonly used during Halloween because it evokes mystery and spirituality. Purple and Pink shows creativity and imagination. The famous brands that use Violet, Purple, and Pink are T Mobile, Yahoo!, Cadbury, and Hallmark.
5. Blue = Security, Dependability & Trustworthiness
MI Academy’s logo and colours speak volumes about our brand personality. It is known to make people at ease because it is also the color of the sky and ocean. Have you ever wondered why Facebook’s logo is blue or why most banks use the color blue? Well, now you know why! Other brands that use Blue in its logo are JP Morgan, Dell, GE, HP, Intel, Walmart, and Pfizer.
Find out how to identify your Brand Personality Here
6. Green = Growth, Peace, Health, and Serenity
Needless to say, it’s the color of mother nature; thus it also shows freshness and calmness. The famous brands that uses Green are those who promotes serenity and freshness like Tropicana, Animal Planet, Starbucks. Holiday Inn, and Land Rover.
7. Black & White = Class & Sophistication
Black is popularly known for its sophistication and class. This made the cliche “you’ll never go wrong with a black dress” so popular. Black and white is most popular especially for very expensive products. On the other hand, white also shows purity. The brands that use these colors are Puma, Apple, Times, Nike, etc.