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CASE STUDY: Reactivating Dormant Customers

Wake up your sleepers and start converting fast! Context The client is an Australian online extreme sports retailer with a

5 Free Productivity Tools for Time-Short Teams

My guess is that you have a super hardworking team right? BUT…are they working on innovating and growing or are

How to Boost Facebook Ad Traction Using Interest Targeting

Surely I’m not the only person who has been overwhelmed by choice when it comes to narrowing my Facebook Ads

3 Retail Innovation Myths and How to Overcome Them

We presented a session at Retail Global titled ‘Retail has an Innovation Problem’ and it has really got me thinking. Why

CASE STUDY: Highly Competitive Health Food Market Gets Six Figure Sales Growth 9 Weeks Post-Launch

The times are changing and people (especially millennials) are no longer solely focussed on price. In fact, research shows that

Retail Global Webinar: Content and Personalisation Tips

Let’s deep-dive in to all things Content and Personalisation!  This blog is a summary of all the juicy tips and

Who is MI Academy?

We are for retailers investing in their teams. We expand capabilities and increase output! MI Academy is an award-winning team training and consultancy provider. We give retailers the confidence and capabilities needed to drive enhanced marketing performance, customer experience (CX), design thinking and organisational change.

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