Email Marketing
5 Ways to Recapture Lost Leads and Convert
Do you ever lay awake at night thinking about all of the leads you’ve lost? All of the people of
September 17, 2018
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Email Marketing
FEATURED POSTS
8 Common Meta Ad Mistakes eCommerce Brands Should Avoid
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Does SMS Marketing Work in 2024?
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Talking First Nations, Retail & Wittner Collab with Culture is Life, Apple Amping Up Privacy and Instagram’s Story Saviour: Our July Round-Up
Better late than never: Happy new financial year! We hope you have made some seriously inspiring resolutions for yourself/your business.
- April 8, 2024
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The Government Digital Platforms Inquiry Explained
Should we all be freaking out about the ACCC Platforms Inquiry? Are email and permission-based marketing about to change forever?
- March 28, 2024
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Why Marketing Analytics Matter Now More Than Ever
“I’ll care about my marketing analytics when I’ve got the time and budget.” Ahhh….bad idea buddy! Unsurprising (to us anyway), in
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Influencers Exposed, The WeWork Fiasco, A Brick & Mortar Comeback, and New Allies: Our May Round-Up
The world of technology won’t slow down, not even that pesky global pandemic! Our monthly roundup is here to make
- March 28, 2024
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Email Marketing
CASE STUDY: Reactivating Dormant Customers
Wake up your sleepers and start converting fast! Context The client is an Australian online extreme sports retailer with a
July 6, 2018
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Email Marketing
CASE STUDY: How This Australian Automotive Accessory Retailer Grew 187% Revenue Growth from New Email Subscribers
Email marketing is like the Meryl Streep of the digital marketing world. It’s been around for decades (sorry Meryl!) and
March 28, 2018
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Email Marketing
6 Common Mistakes Retailers Make With Transactional Emails
Research by Campaign Monitor shows that transactional emails have 8 times the open and engagement rate of regular marketing emails.
January 17, 2018
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Email Marketing
CASE STUDY: Toy Retailer Increases Abandoned Cart Conversions By 175%
Did you know that changing just 3 words in your subject line could increase your email marketing conversion rate by
October 11, 2017
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Email Marketing
Retail Global: The Mobile Inbox
Welcome back to part two of our Retail Global recap! If you missed part one and my summary of Alita’s,
June 6, 2017
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Who is MI Academy?
We are for retailers investing in their teams. We expand capabilities and increase output! MI Academy is an award-winning team training and consultancy provider. We give retailers the confidence and capabilities needed to drive enhanced marketing performance, customer experience (CX), design thinking and organisational change.
