Author name: Alita Harvey-Rodriguez

Alita is known as one of Australia’s leading marketing and strategic creativity experts, and the brains behind MI Academy. Driven by her insane passion for problem-solving, Alita works with CEOs and business leaders to build more strategically creative, high performing teams.

How Aussie Retail Leaders Are Building Better Cultures Through Volunteerism

Working from home, competitive remuneration, equity in the workplace and genuine recognition are just some of the trends employees are looking for out of their workplace. Another impactful yet rarely discussed trend is how workplaces can help employees fulfil personal goals like giving back.  Across society, volunteering has been stagnant or trending slightly downward in …

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Building Intrapreneurship: Your Leadership Superpower in 2024

As we dive headfirst into 2024: Building intrapreneurship is about to become your leadership superpower. Yep, you heard us right. Intrapreneurship is the secret sauce that’ll have your retail empire soaring to new heights. So, what’s this buzzword we’re throwing at you? Intrapreneurship, folks, is all about cultivating an entrepreneurial spirit within your organisation. In …

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Unlock the Secret eCommerce Weapon: How A.I Can Skyrocket Your Email Marketing Revenue

Picture this: you’re running an eCommerce business, hustling day in and day out to attract and retain customers. But let’s face it, the competition is fierce, and traditional marketing tactics are getting more expensive. Don’t worry you’re not alone… You might have some email marketing going on, but know there must be a better way …

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Navigating the What, When, Where and How of Personalisation

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns.  Marketers everywhere are talking about it. Heck, I’ve been talking about it almost my entire career and it’s been a while… Yet, despite its acknowledged importance, the intricacies of implementing …

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Talking First Nations, Retail & Wittner Collab with Culture is Life, Apple Amping Up Privacy and Instagram’s Story Saviour: Our July Round-Up

Better late than never: Happy new financial year! We hope you have made some seriously inspiring resolutions for yourself/your business. Another month means another round-up! And it’s an exciting one this month, We can’t wait to share what we have learned, soooo let’s get into it! [INTERVIEW] Talking Retail with Culture Is Life’s Thara Brown …

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The Government Digital Platforms Inquiry Explained

Should we all be freaking out about the ACCC Platforms Inquiry? Are email and permission-based marketing about to change forever? Who will be affected the most? Who will win and who will lose? Well, let us bring you up to speed about what’s happened, what is happening and how to prepare yourself so that you …

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