Alita recently sat down with Jules Brook from She’s the Boss Live and discussed how MI Academy equips businesses with a secret weapon: their own marketing-savvy staff! Hear how a trip to the Northern Territory sparked a revolution in training, and how Mi Academy’s unique programs – including project-based learning and industry Hackathons – turned …
How E-commerce Marketing Training is Empowering Businesses Read More »
Alita Harvey-Rodriguez recently sat down with Inside Retail Australia and Jack Howes, Head of Funding and Partnerships at HoMie Clothing who recently took out the winning title at HackGames. They discuss how collaboration can streamline operations, amplify impact, and maybe even change the game for your own retail journey.
Are you an eCommerce brand looking to harness the power of Meta ads to boost your online presence and drive sales? While Meta (formerly known as Facebook) advertising can be a highly effective tool for reaching your target audience, many businesses fall into common pitfalls that can hinder their success. Let’s explore eight of the …
8 Common Meta Ad Mistakes eCommerce Brands Should Avoid Read More »
What if we told you we found the ultimate hack for you to reach open rates of 98% with your customer comms? Interested? We thought so.. In the digital age where innovation dominates, SMS marketing is making quite the comeback, proving itself as an indispensable tool for eCommerce retailers. As we leap into Q2 of …
In the entertainment world, there’s often mention of the elusive triple threat, an individual who can sing, act and dance with endless talent and effortlessness. Example one, our very own Aussie heart-throb, Hugh Jackman. Today, I am here to help you hire Hugh Jackman of the modern marketing world. So what does a growth marketer …
The 3 Quintessential Qualities to Look for When Hiring a Growth Marketer Read More »
Just like you, I hear the words “A/B Test” and it gets my blood pumping. Thinking about a well formed hypothesis, ensuring our KPIs are measured and observable, then conducting tests to try and influence them, gives any marketer reason to fly out of bed in the morning. If you work anywhere near a marketing …
A/B testing is wasting your time, your resources and your money Read More »
