Just like you, I hear the words “A/B Test” and it gets my blood pumping. Thinking about a well formed hypothesis, ensuring our KPIs are measured and observable, then conducting tests to try and influence them, gives any marketer reason to fly out of bed in the morning. If you work anywhere near a marketing …
A/B testing is wasting your time, your resources and your money Read More »
Stuck on your video marketing strategy? Learn 5 simple ways to ‘wear’ video stylishly on your social media platforms this season.
Many retailers are cautious about adopting a new tech solution. Enter: Retail Reboot! Our first tech provider is Brauz.
They offer seamless omnichannel retail experiences to help in-store retail grow and prosper.
8 days, 2 virtual events, 50 retail players and hours of collaboration! As the dust settles on our inaugural Retail HackGames and we look back on the mountains of great ideas, iso-meltdowns and late nights that went into getting it off the ground, we are finally ready to put some words to paper – digital paper that is! The HackGames Explained Those of you who have …
Retail HackGames 2020: Reframing the Retail Challenge Read More »
A Quick Note on where it all began from Alita Harvey-Rodriguez, Founder and Managing Director of MI Academy.
We often say that email automation is the digital equivalent of a robo-vac… Bear with me… Basically, you set it up, switch it on, and off it goes zipping around picking up all the crumbs…even the ones under your couch, ‘Damn how did it get so dirty under there!?’ In this situation, the ‘crumbs’ are …
CASE STUDY: Pet Supplies Retailer Achieves 53% Increase in Email Revenue Automation Read More »
