A/B testing is wasting your time, your resources and your money
Just like you, I hear the words “A/B Test” and it gets my blood pumping. Thinking about a well formed hypothesis, ensuring our KPIs are measured and observable, then conducting tests to try and influence them, gives any marketer reason to fly out of bed in the morning. If you work anywhere near a marketing …
A/B testing is wasting your time, your resources and your money Read More »