When I first started working in the sales and marketing industry, it was imperative to get down with the marketing lingo and fast!! I was thrown hundreds of what seemed like ridiculous acronyms in the first few months. I quickly got a grip on the important ones.
I know sometimes when Magida and I use our jargon like its plain English we often get some confused faces, reminding us to take it back a notch and explain what the hell we’re going on about. We do our best to keep it real but you know sometimes we all get carried away!
So I’ve compiled a list of marketing lingo which I wish if been given on my first day!
Some are Digital and some plain marketing so, here it goes…
API – Application Program Interface
AOV – Average Order Value
B2B – Business to Business
B2C – Business to Consumer
CLV – Customer Lifetime Value
CMS – Content Management System
CPA – Cost Per Acquisition
CPC – Cost Per Click
CPL – Cost Per Lead
CPM – Cost Per Thousand
CPV – Cost Per View (see also PPV)
CR – Conversion Rate
CRM – Customer Relationship Management
CRO – Conversion Rate Optimisation
CSS – Cascading Style Sheets
CTA – Call To Action
CTR – Click-Through Rate
DM – Direct Mail (or ‘Direct message’, in the Twitter world)
DMP – Data Management Platform
DNS – Domain Name System
DR – Direct Response
EPC – Earnings Per Click
EPM – Earnings Per Thousand
ESP – Email Service Provider
FB – Facebook
FBML – Facebook Markup Language
FTP – File Transfer Protocol
GA – Google Analytics
HTML – HyperText Markup Language
HTTP – Hyper Text Transfer Protocol
HTTPS – Hyper Text Transfer Protocol Secure
IM – Instant Messaging
IP – Intellectual Property (or ‘Internet Protocol’)
IPTV – Internet Protocol Television
ISP – Internet Service Provider
KPI – Key Performance Indicator
LTV – Lifetime Value
MoM – Month on Month
MLM – Multi-Level Marketing
MVT – Multivariate Testing
OS – Operating System (sometimes this is used for ‘open source’)
PHP – PHP Hypertext Preprocessor
POS – Point of Sale
PPC – Pay Per Click
PPL – Pay Per Lead
PPV – Pay Per View
QA – Quality Assurance
QR Code – Quick Response Code
QS – Quality Score
RFI – Request for Information
RFP – Request for Proposal
ROI – Return on Investment
RSS – Really Simple Syndication
RT – Retweet
RTB – Real Time Bidding
RTD – Real Time Data
S2S – Server to Server
SaaS – Software as a Service
SEM – Search Engine Marketing
SEO – Search Engine Optimisation
SLA – Service Level Agreement
SM – Social Media
SME – Small / Medium Enterprise. (aka SMB = ‘business’)
SMM – Social Media Marketing
SMO – Social Media Optimisation
SMP – Social Media Playform
SMS – Short Message Service
SOW – Statement of Work
SWOT – Strengths, Weaknesses, Opportunities, Threats
UI – User Interface
URL – Uniform Resource Locator
USP – Unique Selling Proposition
UV – Unique Visitor
UX – User Experience
VOD – Video on Demand
WYSIWYG – What You See is What You Get
YOY – Year on Year
YTD – Year to Date
Have I missed any marketing lingo worth knowing? Or have you heard any recently I haven’t mentioned? Comment below.
I hope this helps you rummage your way through the digital nerd burger world like a pro 🙂