Should we all be freaking out about the ACCC Platforms Inquiry? Are email and permission-based marketing about to change forever? Who will be affected the most? Who will win and who will lose? Well, let us bring you up to speed about what’s happened, what is happening and how to prepare yourself so that you …
The Government Digital Platforms Inquiry Explained Read More »
“I’ll care about my marketing analytics when I’ve got the time and budget.” Ahhh….bad idea buddy! Unsurprising (to us anyway), in 2020 marketers are expected to spend over 11% of their total budget on analytics. (Source: CMOSurvey.org, via HBR.org). You see, no matter the size of your organisation, the industry that you operate within or the number …
Why Marketing Analytics Matter Now More Than Ever Read More »
The world of technology won’t slow down, not even that pesky global pandemic! Our monthly roundup is here to make sense of the big topics, save you time, and show you the news that matters. Continue reading to find out how these issues could impact your business. In short, we will be covering off This is a …
