In the fast-paced world of marketing, achieving excellence in performance requires a structured approach to operations. We call this Marketing Ops. Much like Dev Op, it increases an organization’s ability to deliver campaigns and customer experience strategies at high velocity and with greater accuracy of success. All too often we audit a team and our …
In recent years organisations have been investing in DevOp’s maturity to increase the velocity of product or service delivery. Yet marketing, which is arguably one of the most important components to an organisation’s longevity, has no whisper of an operating model at all! In fact, MI Academy has recently completed a survey of over 100 …
What Is Marketing Operations & How Does It Create High Performing Teams? Read More »
Picture this: You’re a marketing superhero battling overwhelming ideas, time constraints, siloed business units, and a team stuck in reactive mode. It’s time to assemble your super squad and implement a strategic marketing operations model. In this blog, we’ll explore the six pillars that will transform you into a marketing Avenger: business, customer & customer …
